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Emil Jellinek

German automotive pioneer
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Emil Jellinek, known after 1903 as Emil Jellinek-Mercedes (6 April 1853 – 21 January 1918) was a wealthy European automobile entrepreneur with Daimler Motoren Gesellschaft ('DMG'), responsible in 1900 for commissioning the first 'modern' car, the Mercedes 35hp. Jellinek created the Mercedes trademark in 1902, naming the cars after his daughter; the trademark developed into the term Mercedes-Benz, and is now among the largest car brands in the world. Jellinek lived in Vienna, Austria but later moved to Nice on the French Riviera, where he was the General Consul of Austria-Hungary.

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